Mentionlink now supports Lids for hats and headwear¶

TL;DR: Hats off to sports and lifestyle publishers: Mentionlink now links the caps, beanies and team apparel mentioned in your content to Lids. Every fitted cap in a sideline photo and every snapback in a style roundup is a chance for a reader to grab one of their own, and now those mentions can earn you commission from the store fans already go to for officially licensed headwear.

Why headwear deserves its own store¶

Hats are everywhere in sports and style content. Players wear them at press conferences, fans wear them in the stands, and the championship cap is the first thing a winning team puts on when the final whistle blows. Readers who see those hats often want the exact one, in the right team colors and the right fit, and they want the officially licensed version.

That is what Lids specializes in:

How it works¶

Nothing changes in how you use Mentionlink. When a visitor opens a page, Mentionlink finds the products mentioned or shown, and can now match headwear to Lids alongside Fanatics, Amazon Associates and the other programs you use.

Lids runs its affiliate program on impact.com, just like Fanatics, so Mentionlink searches the Lids catalog the same way:

• Tracking links out of the box. Every product link is already a Lids affiliate tracking link, so sales are attributed without any link building on your side.
• In stock only. Products Lids has sold out of are skipped, so readers never land on a dead end.
• The right catalog for each reader. Readers are matched to products sold in their market's currency, so the price they see is the price they pay.

Turn on Lids¶

If you already use Mentionlink, email us at hello@mentionlink.com and we will turn on Lids for your site. If you are new to Mentionlink, try the Missed Revenue Calculator to see what the unlinked product mentions in your content could be earning.

Get Started

Schedule a free demo or email us at hello@mentionlink.com